Art wants to be viewed, admired and interpreted. The entirety of material, form, structure and color makes up the work, and every detail needs to be explored. But what if you are an art lover and want to view or buy works that you cannot see on site, if you are a museum and want to make deposited works accessible to the public and researchers, or if you are an artist and gallery owner and want to present works for sale?
High-resolution 3D scans, as can be generated with our CYBERGLOBE Culture, are a milestone for the art experience and art marketing. They allow the artwork to be experienced directly on the screen.
Visit by Frankfurt artist
We invited the well-known contemporary artist Sebastian Stöhrer to visit us on site in Bad Nauheim to digitize some of his ceramic sculptures with the CYBERGLOBE Culture. Stöhrer, born in Freiburg in 1968, now lives and works in Frankfurt am Main, where he has been head of the clay workshop at the Städelschule Academy of Fine Arts since 2017. His works are represented by the renowned Frankfurt art gallery Studio PPC (formerly PPC Philipp Pflug Contemporary), enrich well-known private collections and have already been in the spotlight at many exhibitions in Germany and abroad.
Stöhrer’s ceramic sculptures, “ceramic creatures” as it were, which look like life forms from another world, were now in the “spotlight” of the CYBERGLOBE Culture. The artist was delighted with the results. The complex structures of the surfaces were captured down to the smallest detail of individual straw hairs. The sculptures can be rotated and turned on the screen at the click of a mouse and sections can be zoomed in. The result is an art experience without any of the distance that would otherwise have to be maintained even on site due to the fragility of the objects.
Opportunities for artists and the art market
This encounter between a renowned representative of contemporary art and revolutionary 3D scanning technology underlines its importance for artists, galleries, auction houses, potential buyers and art enthusiasts in general. Where previously people had to rely on photographs to present and examine works or make purchasing decisions, 3D digital copies now offer a multi-dimensional, more lifelike basis.
Ceramic, 2019. Fired clay, glaze, straw, 21 x 40 x 31 cm. © PPC Philipp Pflug Contemporary, Foto: Sebastian Stöhrer
3D technology as part of the creative process
Sebastian Stöhrer brings another innovative aspect to the use of the CYBERGLOBE Culture. He refers to the new possibilities for students and graduates at art academies and art colleges to use this technology, in that it can be used not only reproductively, but also productively as part of the artistic creation process: Analog and digital art intertwine, the scanner becomes an instrument in the creation of the artwork.
